(Used to be Family Film Festival)
Previous years this has been a free summer event, now it will cost $1.
"Welcome to Regal's Summer Movie Express 2011. Moviegoers of all ages can climb aboard to enjoy a great selection of films. During this 9-week festival, select Regal Cinemas, United Artists and Edwards Theatres will offer selected G or PG rated movies for only a dollar on Tuesdays and Wednesdays at 10:00am."
Previous years this has been on a weekly basis with a $3 gift card as a rewards for reading 15 minutes 5 days a week.
Now it will be 600 minutes over the whole summer to receive a $5 gift card the last week of summer.
See "get started" link for entire details.
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